For today's attendees, bleisure travel isn't just about beaches, outdoor adventures, and sophisticated meeting venues — they want a destination that will also deliver authentic local charm alongside a strong sustainability record. Find out why South Walton, Florida, is perfectly positioned to meet this new demand.
Latest News
All Eyes on Iceland as World Leaders Gather and the Skift Team Reunites
From Skift's annual retreat that focuses on gathering its globally dispersed team to the Council of Europe, where leaders from 46 member nations convened, Iceland took center stage as a meetings destination last week.
Travel is Back: Skift Travel Health Index Reaches Record High
Skift Research reports complete travel recovery as the current Travel Health Index has topped 100, indicating that global tourism is now performing better than it did before the pandemic. Every region in the index has grown, and meeting professionals must take note.
New Florida Laws Are Bad for Meetings Business
The NAACP is the latest group to issue a formal Florida travel advisory in response to a Governor Ron DeSantis bill. The LGBTQ+ and the Latino communities have done the same, and now meetings and events are canceling.
Business Events Must Consumerize to Survive
Audience demographics, needs, and expectations for in-person experiential programs have shifted, engendering many business-to-business events to evolve into more engaging, personalized, consumerized, and ultimately, business-to-consumer event experiences.