Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.
Celebrating Motor City’s Resurgence
The past and present intermingle in Michigan’s largest city. Detroit is synonymous with both Motown and vehicle manufacturing. It's the US’s first and only UNESCO ‘City of Design’, and its ornate buildings are a reminder of its former prosperity.
The Circular Economy
Flanders is a leader in research and development on circularity. In this conversation, we explore the circular economy with Brecht Putman, senior association manager, North America at VISITFLANDERS and Karl Vrancken, research manager, circular economy at VITO.
Leading Vegas Style
Lisa Messina, the very first chief sales officer at the Las Vegas Convention and Visitors Authority, discusses building back the convention market, women leadership, potential headwinds, and the new attractions groups have to look forward to.
Inspiring Women in Event Production
Anca Platon Trifan, founder, creator and CEO of Tree-Fan Events & head of Events: Demystified podcast, on increasing female representation in event production, collaborating with competitors, and the importance of physical and mental fitness.