Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals.
What We Learned From IMEX Frankfurt 2023
Skift Meetings was on site at IMEX Frankfurt 2023 last week and got to experience first-hand how the business events industry responded to the first post-Covid IMEX show in Europe. The IMEX shows are a microcosm of the business events industry. A healthy IMEX means a healthy industry. Last year there was still a lot […]
Why Meeting Planners Need to Start With Their Own Wellness
Early mornings, late nights, and loads of time away from the comfort of your own home — being a meeting planner is hard on the mind and body. As Global Wellness Day approaches, take time to learn how to take better care of yourself with a challenge from Caesars Entertainment.
Celebrating Motor City’s Resurgence
The past and present intermingle in Michigan’s largest city. Detroit is synonymous with both Motown and vehicle manufacturing. It's the US’s first and only UNESCO ‘City of Design’, and its ornate buildings are a reminder of its former prosperity.